TL,DR

Lil ⌐◨-◨ Wash is a for profit laundromat designed to deliver essential daily laundry services while creating a self-sustaining funding engine for public goods and humanitarian initiatives. Fully branded around the Lil ⌐◨-◨ Nouns identity, the project serves as both a real-world utility hub and a tangible onboarding point into the Lil Nouns ecosystem.

Lil ⌐◨-◨ Wash is structured to:

1. Transition into a community-first profit allocation model
2. Reinvest a significant share of profits into visible, Lil-branded public services

This proposal focuses on a single pilot location, intentionally starting small to prove operational sustainability, profitability and replicability before expansion.

1. Problem & Opportunity

Market Reality

• Laundry is a recurring need
• Urban Nigerian households often lack:
  • Stable electricity
  • In-home washing machines

Location Advantage

• Laundromats perform best near residential area, not office districts
• Proximity to homes increases:
  • Daily usage
  • Repeat customers
  • Word-of-mouth growth

Despite high demand, modern self-service laundromats remain under-penetrated in most Nigerian cities, presenting a strong opportunity for a branded, professionally run operation.

2. Business Concept

Lil ⌐◨-◨ Wash operates a hybrid laundromat model:

• Self-Service Wash (pay-per-load)
• Assisted / Drop-Off Wash & Fold (premium convenience service)
• (Dryer) Drying of cloth optional

The space will be visually branded with Lil ⌐◨-◨ Nouns traits, animations, and community storytelling, making it both functional and culturally distinctive.

Lil Nouner Utility:

• First wash free every month for Lil Nouner NFT holders
• Ongoing discounts and priority access
• On-chain/off-chain narrative bridge
• Free wifi

3. Decentralized Franchise Vision

Lil ⌐◨-◨ Wash is designed as a replicable system, not a single storefront.

The pilot will produce:

• Standardized equipment specs
• Cost benchmarks
• Operating playbooks
• Brand guidelines
• Public-goods allocation framework

Future operators in other regions can replicate the model under a Lil ⌐◨-◨ Wash identity, allowing local adaptation while maintaining brand and mission consistency.

4. Equipment & Setup Cost

A. Core Laundry Equipment

• 3 × LG 10 kg commercial washer with installation and Transportation → $5,500
• 1 × LG 10 kg Dryer
• → $1000

Price and details of the machine

washer

https://zit.ng/products/lg-10kg-commecial-washing-machine-lg-wm-069fdfs/?srsltid=AfmBOop2j_Gnf2NiFwYSXSOY8yT85m0hWUC3DJFinCu8pyo6wPAZDoup

dryer

https://zit.ng/products/lg-10kg-giant-commercial-dryer-lg-dry-1329cn7p/?srsltid=AfmBOorv6OJ4dlrUJz-p75g_rwT2PKf21aiARGOKvqTO-3kggSvFBGzJ

B. Power & Utilities

In every business, best practice is to minimize costs while maintaining operational reliability.

Two power supply options were evaluated:

• Public grid electricity (Band A) and
• Solar inverter system

While a solar inverter provides energy independence, it would increase initial capital expenditure by approximately $5,500 without being essential at this stage.

Decision:

Lil ⌐◨-◨ Wash will operate primarily on Band A grid electricity in Lagos, which provides up to 20 hours of power daily.

This ensures reliable and consistent energy supply without requiring inverters or generators.

Monthly electricity estimate: $140 Six-month estimate: $840

This conservative modeling ensures profitability even under low daily usage assumptions, while minimizing upfront capital and accelerating break-even.

Additional Power Comfort:

• 1.5hp Inverter air conditioner → $350

C. Water Storage Infrastructure

• 1500-litre Gipee water tank
• Iron standing pole for elevated water storage and gravity-fed supply
• plumbing service (Running of pipe)
• Transportation → $550

Ensures uninterrupted service during water shortages.

D. Interior, Furniture & Customer Experience

Lil ⌐◨-◨ themed interior branding & designs,lights, Chairs ,table counters, shelves, staff workspace,TV, standing fans with workmanship. → $1000 Laundry baskets, digital scale, detergent , soap, Mop and other domestics utilities → $60 Wi-Fi router , setup , → $100

E. Rent & Pre-Opening Costs

• Annual shop rent (SPACE) → $1,500
• Legal, signage, registration → $200
• POS (point of sale) machine → $66
• Contingency → $500

F. Transparency & Reporting

• weekly transactions recorded shared in discord

  Public wallet used for:

• ETH / stablecoin payments

• Public‑goods allocations

• Wallet address will be disclosed publicly.

G. Accepted Payment Methods

• Cash
• POS / bank transfer
• ETH / stablecoins
• Lil Nouns NFT (discounted or free washes)

H. Marketing & Community Engagement

• Community-level marketing through posters, stickers, flyers, and placement on local transport. ($100)
• Social media updates using a dedicated business phone ($300 for business phone)
• In‑store branding and animations
• Public goods visibly branded
• Storytelling around re-investment into the community

I. Operator Commitment (Launch Phase)

To ensure focused execution and operational accountability during the initial launch phase, this proposal includes a time-bounded operator support allocation .

The operator (Houseofdrey) will receive $1,500 ($250 per month) total to cover a six-month launch period. This support is intended solely to enable full-time dedication to the successful setup and early operation of the laundromat.

• During this Six-month period, the operator will be responsible for
• End-to-end setup and commissioning of the laundromat
• Vendor sourcing and equipment coordination
• Staff hiring, onboarding, and training
• Daily operations oversight
• Financial record-keeping and reporting
• Local marketing and community outreach.

J. Transition to Public Goods Mode

• Starting Month 7, the project transitions fully into public-goods mode.
• No further operator launch support is paid
• The laundromat operates as a self-sustaining community asset

All surplus is allocated according to the framework below

K. Surplus Allocation (Month 7+)

Net operating surplus from Month 7 onward is allocated as follows:

45% → Public Goods Community infrastructure and humanitarian use (water access, healthcare support, public lighting, and Lil Nouns–branded installations).

25% → Operator (Houseofdrey) Ongoing operational responsibility and accountability.

30% → Maintenance Reserve Equipment upkeep, power system maintenance, repairs, and long-term resilience.

Total Capital Requirement: ≈ $13,566

5. Pricing & Revenue Model

Self-Service Wash: $2.79 per load

Dryer Service: $1.40 per load

Drop-off pricing blended into wash average

Operating days: 26 days/month

6. Monthly Operating Costs

Rent (monthly equivalent) → $125

Internet, water, consumables, maintenance → $80

Electricity (Band A estimate) → $140 Total Monthly Fixed Costs: → $345 (Note: Houseofdrey operates as sole staff for first 6 months.)

7. Revenue Scenario

Assumptions

• Number of machines: 4

• Average price per wash (blended self-service & drop-off): $2.79

• Operating days: 26 days/month

• Loads counted across all machines, not per machine

  🔹 Conservative Scenario

Early-stage adoption

6 wash loads/day total

3 dryer loads/day (50% usage)

Monthly Revenue

Wash: 6 × $2.79 × 26 = $435

Dryer: 3 × $1.40 × 26 = $109

Total Monthly Revenue:

$544

🔹 Base / Expected Scenario

Stable neighborhood usage

18 wash loads/day

11 dryer loads/day (≈60%)

Monthly Revenue

Wash: 18 × $2.79 × 26 = $1,306

Dryer: 11 × $1.40 × 26 = $400

Total Monthly Revenue:

$1,706

🔹 Strong Utilization Scenario

High residential demand + drop-off growth

24 wash loads/day

17 dryer loads/day (≈70%)

Monthly Revenue

Wash: 24 × $2.79 × 26 = $1,741

Dryer: 17 × $1.40 × 26 = $619

Total Monthly Revenue:

$2,360

Break-Even Analysis

Total Capital Investment

$13,566

Monthly Fixed Costs

$345

Conservative Case

Extremely cautious adoption model. Very slow capital recovery. Useful for risk modeling.

Base Case (Most Realistic)

Moderate neighborhood usage. Break-even in 10 months. Strong and healthy sustainability.

Strong Case

High demand + drop-off growth. Break-even in 7 months. This enables fast transition into public goods allocation.

Public Goods Strategy

Funds support:

• Hospital restoration
• Community lighting
• Clean water access
• Lil ⌐◨-◨ branded public installations
• On-chain and Off-chain campaign
• Murals
• Lil content creation and many more.

This creates visible goodwill, strengthens customer loyalty, and turns Lil ⌐◨-◨ Wash into a trusted neighborhood institution.

Location

Nigeria , Lagos (Mainland)

https://share.google/PFp1JalBpaAtbRUfF

Conclusion :

Lil ⌐◨-◨ Wash is:

• Financially viable
• Socially impactful
• Culturally distinctive
• Designed for replication

Proving sustainability, and prioritizing public good over extraction, this project offers Lil Nouns a real-world use case with long-term relevance

Who is behind this ?

Houseofdrey has been an active and prominent member of Nouns DAO, FoodNouns, Lil Nouns, Flows, and VRBS since 2022 to date. He is also a founding member of Internationouns and Nouns DAO Africa. He holds a B.Sc. in Business Administration and is actively involved in communities such as FoodNouns, Nouns DAO Africa.

Previous work done by Houseofdrey

Prop 257

Prop 240

Other Nounish Activities done by Houseofdrey

• Fed more than 1500 less priviledge , Orphans , elderyones , orphans and children through FOODNOUNS DAO , VRBS, FLOWS . since 2022 - till date.

• He has done more than 42 solar street light for his local community which was sponsored by /Noc , lilnouns and vrbs

• Borehole water system with solar pump for Orudu community which was sponsored by lilnouns